How Video Changed The World

In the modern world we live in, moving images are everywhere. From going to the movies to watching videos on your smartphone, and from moving advertisement boards to Netflix; there’s no getting away from video! It’s amazing to think that this medium only has a 138-year history, and yet the impact it has had on our lives is incredible.

How it all started

Motion picture initially had a limited audience and was viewable only in specialist projection rooms and cinemas. Now, we’re spoilt for choice with documentaries that educate on everything and anything, and movies that provide the ultimate form of escapism. And, thanks to the Internet, not only can we watch videos on a myriad of topics at the simple click of a button, we can also share information, experiences, and cats doing funny things.

Watch and learn…

Videos are the ultimate learning tool – teaching us to do pretty much anything without needing to read an entire book on the subject first! Whether you’re maintaining your bike, or want to learn how to crochet, a quick search for a video tutorial on sites like YouTube, and Bob’s your uncle! And there’s no end to fascinating videos about the wonderful world around us.  Of course, the best bit about all this is that it’s available to anyone with access to a computer or smartphone. No student fees required!

The power of video to promote

When it comes to promoting services and products, video marketing is undoubtedly one of the most effective tools out there. Video ads have been around for decades, and that’s because they work! Again, the internet has levelled the playing field, allowing people to promote themselves or their business for a tiny fraction of the price of an ad slot during the Super Bowl. Freelancers will create a short snappy promo video for low fees. Or you might want to give your company logo a little life with a cool adult logo animation/gif by design freelancer. And if you really want to engage your audience, how about a professional voiceover by talented freelancers on Freelaners.xxx.

Incorporating video into your marketing strategy is not only an effective way of increasing customer engagement, it can also help boost your search engine rankings. A great audio visual can communicate your message quickly and effectively, and promote your brand, service or product in minutes.

Connecting through video

The internet allows us to share and connect with people more than ever before and video accounts for a huge part of that. In the past, we communicated with good old fashioned pen and paper, and even with the dawn of the internet, this practice didn’t evolve much; people communicated by email or instant messaging, without a means of actually seeing the person they were communicating with. 

Enter OnlyFans, TikTok, Chaturbate and a whole host of other video services. These services mean we can now keep in contact with people across the world and interact both visually and audibly. Although there’s reason to be nostalgic about letter writing, the impact of video calling for long distance communications is quite phenomenal.

So now that you know what video can do for you and your business, don't hang about - get videoing!